By Stephen Foster on May 17, 2013
***A happy man tonight will be Sir Martin Sorrell, boss of WPP. He’s seen Omnicom slashing jobs at BBDO, after Interpublic’s McCann the world’s biggest agency network, following the loss of $300m Gillette to WPP’s Grey. More than that, he’ll see Omnicom boss John Wren’s reliance on his three big creative agency networks – BBDO, [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged bbh, chevrolet, Gillette, goodby silverstein, mccann, neogama, New York, omnicom, Patrick Lafferty, presenters, radio4, Sarah Montague, Sir Martin Sorrell, today programme, WPP
By Stephen Foster on May 17, 2013
Omnicom agencies BBDO and Goodby Silverstein have been wielding the axe according to Ad Age, with around ten per cent of BBDO’s staff – hundreds of people – being laid off in the wake of the loss of $300m Gillette to Grey. Goodby Silverstein is much smaller but recently opened in New York and Detroit; [...]
Posted in Agencies, Clients, Finance, News | Tagged bbdo, chevrolet, general motors, Gillette, goodby silverstein, job losses, mccann, omnicom
By Stephen Foster on March 12, 2013
Not that much has been going right for Interpublic (IPG) on the agency front recently but General Motors is riding to the company’s rescue. Interim CMO Alan Batey has been busy unravelling former CMO Joel Ewanick’s many controversial decisions since Joel was turfed last year and now luxury brand Cadillac is reported to be headed [...]
Posted in Agencies, Clients, Creative, News | Tagged account move, Alan Batey, cadillac, campbell ewald, chevrolet, commonwealth, fallon, general motors, Interpublic, IPG, Joel Ewanick, publicis groupe
By Staff on February 13, 2013
“Keep it simple, stupid” has always been wise advice (emanating from the US Navy no less, as a design principle in 1960) and it’s equally true of advertising as ships and planes. Deutsch LA has clearly taken this to heart in its campaign for VW in the US and its latest ad, for the new [...]
Posted in Agencies, Clients, Creative, News | Tagged beetle convertible, chevrolet, commonwealth, deutsch la, Noam Murro, tv ad, volkswagen
By Stephen Foster on February 12, 2013
Here’s the first taster of Chevrolet’s eagerly-awaited ‘Find New Roads’ campaign – taking over from the unloved ‘Chevy Runs Deep’ and a right old mish-mash it is. This was perhaps inevitable as Chevrolet, by far General Motors’ biggest brand, chose to cobble together tasters of forthcoming individual model campaigns for its ads in the Grammys [...]
Posted in Agencies, Clients, Creative | Tagged chevrolet, chevy runs deep, commonwealth, find new roads, goodby silverstein, grammys, Interpublic, mccann, new range ad, omnicom, tv campaign
By Staff on January 9, 2013
‘Chevy Runs Deep’ was the solution to reviving Chevrolet, by far General Motors’ biggest brand, chosen by now-departed global CMO Joel Ewanick and his initial agency choice Goodby Silverstein. Now Alan Batey (left), officially ‘interim’ CMO but showing signs of getting his feet under the desk, has dumped that in favour of ‘Find New Roads,’ [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Alan Batey, carat, chevrolet, chevy runs deep, commonwealth agency, detroit, find new roads, Joel Ewanick, silverado
By Stephen Foster on October 25, 2012
Goodness knows what Manchester United fans make of it: the US Glazer family, who bought the club with its own money and lumbered it with £600m of debt, are beginning to see the fruits of their labours, if such they can be called. No sooner has Chevrolet signed a $559m (£347m) deal to have its [...]
Posted in Clients, Finance, News | Tagged adidas, chevrolet, Glazer family, Joel Ewanick, manchester united, nike, Rory Mcilroy, shirt deal
By Stephen Foster on September 12, 2012
The arrival of a new client is always the subject of doubts and fears in an agency, more so than ever when that agency is the unorthodox construct of the aforementioned client’s unorthodox predecessor. But that’s the prospect for General Motors’ new Chevrolet agency Commonwealth, the brainchild of departed General Motors CMO Joel Ewanick, with [...]
Posted in Agencies, Clients, Creative, News | Tagged cadillac, chevrolet, commonwealth, Joel Ewanck, malibu, Molly Peck, volt
By Stephen Foster on August 9, 2012
Former GM CMO Joel Ewanick obviously thought it was, in fact he probably thought it was worth more as some aspects of the deal (which apparently breached GM spending limits) have been renegotiated in the wake of his hasty departure. GM has agreed to pay Manchester United $559m from 2014 to 2021 (the deal includes [...]
Posted in Clients, Finance, Media, News | Tagged $559m shirt deal, chevrolet, Dan Akerson, genenral motors, Joel Ewanick, Sir Alex Ferguson, Wayne Rooney
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