brazil
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Finance
Apple enters pay-TV sports market
Just in Brazil so far, but the news will be greeted warily by existing pay-TV companies such as Britain’s BSkyB…
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New BBH CCO Ale Gama on adland mergers, Brazil’s World Cup and the awards industry
Alexandre Gama (above) is the new CCO of BBH (succeeding Sir John Hegarty) following the sale of his Neogama agency…
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Nike drives Rooney and McIlroy straight down the middle to launch Ordem football for Brazil world cup
We observed a couple of weeks ago, apropos Santander’s disastrous sports celeb TV campaign in the UK, that tyro golfer…
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BBH CCO Alexandre Gama picks his Desert Island Ads
Alexandre (Ale) Gama founded leading Brazil agency Neogama in 1999. The agency partnered with BBH in 2002 and became the…
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Alexandre Gama’s Neogama shows what it can bring to new BBH with winner Johnnie Walker ad
I never quite got the Johnnie Walker ‘Keep Walking’ campaign from BBH although it was easy to see why you…
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Worrying times for the marcoms giants as growth judders to a halt in Brazil and China
For years now it’s seemed like a one way bet: expand in the BRICS (the emerging markets of China, Brazil,…
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LBi UK wins Carlsberg digital ad account
Digital agency network LBi is making a pretty decent fist of showing Publicis Groupe boss Maurice Levy that he was…
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Heineken gets lost in its new Champion’s League ‘Road To The Final’ TV campaign
All this global malarkey can bring problems in its train and Heineken and agency Wieden+Kennedy seem to have stumbled on…
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This saucy tale of Hope Lingerie from Brazil could be just what the doctor ordered for DraftFCB
Hope Lingerie is exciting the lads – and female customers too presumably – with this saucy internet film, ‘Hope Tales,’…
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