By Staff on April 8, 2013
All this global malarkey can bring problems in its train and Heineken and agency Wieden+Kennedy seem to have stumbled on some of them in their latest campaign for Heineken’s sponsorship of the Champion’s League football. The new ‘global’ ad ‘Road To The Final’ shows the resourceful hero of the campaign finding a way to get [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged alcohol, brazil, Champions League, cuba, heineken, road to the final, tv campaign, wieden+kennedy, Youtube
By Staff on March 6, 2013
Hope Lingerie is exciting the lads – and female customers too presumably – with this saucy internet film, ‘Hope Tales,’ from Giovanni DraftFCB in Sao Paulo. Interpublic-owned DraftFCB is having a few problems at the moment. losing accounts all over the place and not noted for its, er, creativity. Bring in the boys from Brazil!
Posted in Agencies, Clients, Creative, News | Tagged brazil, giovanni draftfcb, hope lingerie, hope tales, Interpublic, sao paulo, saucy internet film
By Stuart Smith on January 30, 2013
Not all fairy tales have a happy ending. One such is the marriage of convenience between Brazilian hotshop Neogama, its micro-network affiliate BBH and Publicis Groupe. Readers will recall that, a little over six months ago, Publicis chief Maurice Lévy bought out the 51 per cent of BBH PG did not already own. A useful [...]
Posted in Agencies, Clients, Finance | Tagged Alexandre Gama, bbh, bradesco, brazil, deal, Interpublic, Jean-Yves Naouri, Maurice Levy, mccann, neogama, omo, procter & gamble, publicis groupe, unilever
By Stephen Foster on January 8, 2013
WPP CEO Sir Martin Sorrell is certainly a man of parts and one part is his sporting prowess. At the grand old age of 67 SMS still turns out in the odd business/celebrity cricket match (although he failed to trouble the scorers on his most recent appearance I think) and he carried the Olympic torch [...]
Posted in Agencies, Clients, News, PR | Tagged 9ine, brazil, Ronaldo, Sir Martin Sorrell, soccer star, world cup winner, WPP
By Stuart Smith on July 5, 2012
The other shoe has dropped. Not only has Publicis Groupe bought up Neogama BBH (see my post yesterday), it has also taken the opportunity to acquire the 51 per cent stake in BBH it did not already own. As will be seen, the two acquisitions are intimately related. By any standards, this is a historic [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Alexandre Gama, bbh, brazil, John Hegarty, Maurice Levy, neogama, Nigel Bogle, publicis groupe
By Stuart Smith on July 4, 2012
It seems that months-long negotiations over who will own the controlling stake in fashionable Brazilian agency Neogama BBH (see my earlier post here) are now completed. So says the Brazilian trade press. And the answer, shortly to be announced on the French Bourse, is: Publicis Groupe. Not BBH. Do such technicalities matter, given that all [...]
Posted in Agencies, Clients, Finance, News | Tagged Alexandre Gama, bbh, bradesco, brazil, Maurice Levy, neogama, Nigel Bogle, procter & gamble, publicis groupe, unilever
By Stephen Foster on May 10, 2012
And we shouldn’t ignore digital giant AKQA either, which shares Nike creative duties with Wieden+Kennedy. A few weeks ago we suggested that Adidas, a tier one World Cup sponsor, was looking for an agency “to kill Nike,” which regularly disrupts Adidas’s expensive relationship with both the World Cup and the Olympics through its artful deployment [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 1984, adidas, akqa, Andre Laurentino, apple, bartle bogle hegarty, brazil, chiat day, ddb, ggt, Jay Chiat, Lee Clow, media arts lab, mother, nike, olympics, omnicom, sid lee, simons palmer, tbwa london, tbwa worldwide, tier one sponsor, w+k amsterdam, wieden+kennedy, world cup, write the future
By Stephen Foster on May 9, 2012
Lord Bell’s London-based marcoms group Chime Communications is taking a big bet on sports marketing and has just announced an agreement to buy 60 per cent of Brazil’s Golden Goal for an initial £2.4m. With earnouts in 2014 and 2017 the deal could be worth a maximum £9.5m to Golden Goal founders and shareholders Cadu [...]
Posted in Agencies, Clients, Finance, News, PR | Tagged agm, Bell Pottinger, boyout plans, brazil, Cadu Ferreira, chime communications, chime sports marketing, easyjet pitch, essentially, fast track, golden goal, Lord Bell, Mauro Correa, olympics, Piers Pottinger, PR, Simon Gulliford, sports marketing, world cup
By Stephen Foster on March 15, 2012
Years ago Fuji’s unofficial mission statement was ‘Kill Kodak,’ something it and digital large succeeded in doing. German sports apparel maker Adidas must feel much the same about Nike, the rival that regularly undermines its tier one sponsorship of the football World Cup by blasting it with ambush advertising. So Adidas is conducting a beauty [...]
Posted in Agencies, Clients, Creative, News | Tagged 2014 world cup, Adi Dassler, adidas, agency pitch, Andre Laurentino, bbh, brazil, brazil x brazil, creature, David Beckham, f/nazca saatchi & saatchi, mother, nike, Rudolf Dassler, seattle, sid lee, star wars, tbwa chiat day, Wayne Rooney, wieden+kennedy amsterdam, write the future ad
By Stephen Foster on March 14, 2012
Sir Martin Sorrell’s WPP is continuing its love affair with Vietnam (it’s been operating in the country for over 15 years, long before most of its marcoms rivals) by launching Burson-Marsteller Vietnam in partnership with minority shareholder Chu Chi Co. Chu Chi Co is headed by founder (Ms) Chu Thi Hong Anh who has been [...]
Posted in Agencies, Clients, Media, News, Politics, PR | Tagged brazil, brics, broadcasting, Burson-Marsteller, China, chu thi company, emerging markets, India, PR, russia, Sir Martin Sorrell, sorrell broadcasting corporation, state media, vietnam, WPP
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