betc
-
Advertisers
BETC sticks pins in French footballers for Canal+
French football has a Classico too it seems, Olympique de Marseille vs Paris Saint Germain, happening this Sunday and broadcast…
Read More » -
Advertisers
Yves St Laurent launches Y for Generation Y
Yves Saint Laurent is launching a new fragrance Y, aimed at the menfolk of Generation Y. These generations become a…
Read More » -
Advertisers
BETC sets up new agency Traction as it recaptures Citroen for Havas
Citroen has returned to its spiritual home of Havas from Les Gaulois, but this time with a new agency Traction,…
Read More » -
Advertisers
BETC CCO Remi Babinet – three of my favourite campaigns and one that got away
By Michael Lee I recently posted who I thought were the best ever creative directors in advertising. One of those…
Read More » -
Agencies
BETC launches POP record label with Bollore’s Polydor
French media giant Vivendi and agency group Havas may be separate companies but they have one Vincent Bollore in common.…
Read More » -
Advertisers
BETC unveils sexy robot for Total Quartz
Can you remember when British TV was awash with motor oil ads? Manly lubricants stuffed full of secret ingredients that…
Read More » -
Advertisers
Peugeot harks back to boy racer 205 era in launch campaign for new 208 GTI
Back in the day I recall a certain media agency that rewarded its more valued eager beaver time buyers with…
Read More » -
Advertisers
BETC chases a new viral winner with ‘Raccoon Dance Party’ for Schneider Electric
A few years ago BETC Paris created ‘The Bear’ for Canal+ and won just about every ad award going. More…
Read More » -
Advertisers
BMW goes electric, BETC and Lacoste, Oreos from Brazil, woeful Brit ads and Levi’s new model agency deal
***Here’s a nice new ad from BMW from KBS in New York (can’t be bothered to spell it out) for…
Read More »