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By Stephen Foster on May 2, 2013
If you unleash a rapper on your advertising you’d better have a minder or three to hand and Pepsi obviously didn’t when it appointed Tyler The Creator’s Camp Flog Gnaw to produce a campaign for Mountain Dew. Pepsi has pulled this (so the above may disappear soon), saying it took full responsibility for the opus [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged bbdo new york, camp flog gnaw, George Parker, goat, mountain dew, PepsiCo, racist ad, Tyler the Creator
By Stephen Foster on February 21, 2013
It must drive the bean counters mad – not only do you need a star creative director these days but also a star digital creative director. Volkswagen US agency Deutsch LA has landed one of the best ones in the business, Mathias Appelblad (left) from BBDO New York. Prior to joining BBDO in 2010 Appleblad [...]
Posted in Agencies, Clients, Creative, News | Tagged bbdo new york, deutsch la, digital creative director, dream kitchen for everyone, forsman & bodenfors, ikea, Mark Hunter, Mathias Appelblad, volkswagen
By Staff on November 28, 2012
It’s quite unusual to see old-fashioned corporate advertising on TV these days but industrial (and everything else) giant GE, General Electric as it was and sometimes still is, has been ploughing the out-of-fashion furrow for a while. These days most companies seem to prefer to try to burnish their reputations through social media and our [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged bbdo new york, corporate advertising, general electric, robots tv ad
By Stephen Foster on October 8, 2012
One American practice I really wish hadn’t made its way across the north Atlantic is Halloween. It’s in danger of replacing the old and civilised practice of Guy Fawkes’ night (November 5) in the UK when we set fire to effigies of a Catholic martyr/terrorist (depending on your point of view), terrorise animals and burn [...]
Posted in Agencies, Clients, Creative, News | Tagged bbdo new york, guy fawke's night, halloween, leagas delaney, snickers
By Stephen Foster on July 27, 2012
The eyes of the world are on London and its Olympics as Danny Boyle’s opening extravaganza cranks into gear tonight and here’s a nice ad from US industrial giant GE showing how its incubators for new-born babies make a difference at Homerton Hospital in East London, still the poor side of London, even though it [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged bbdo new york, east london, GE, homerton hospital, incubators, olympics
By Stephen Foster on June 13, 2012
We haven’t always been fans of BBDO’s work for Gillette (those annoying ads featuring Tiger Woods, Roger Federer and Thierry Henry have been mercifully consigned to history since news of Woods’ misdemeanours broke a couple of years ago) but Rog (plus sprinter Tyson Gay and swimmer Ryan Lochte) is back to much better effect in [...]
Posted in Agencies, Clients, Creative, News | Tagged bbdo new york, dish network, father's day, Gillette, James Moorhead, london olympics, mums, procter & gamble, Roger Federer, Ryan Lochte, Tyson Gay, wieden+kennedy portland
By Stephen Foster on February 21, 2012
YouTube runs a poll called Ad Blitz after the Super Bowl game and M&M’s’ cutesy ‘Just my shell’ from BBDO New York was the winner. Here’s the top five. 1. M&M’s: Just My Shell 2. Chrysler: Halftime in America 3. Bud Light: Rescue Dog 4.Chevy Silverado 2012 5. Dorito’s Man’s Best Friend But in terms [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged ad blitz, bbdo new york, chevy silverado, chrysler, Clint Eastwood, goodby silverstein, m&m's, super bowl poll, top-scoring ads, wieden+kennedy, Youtube
By Stephen Foster on February 7, 2012
Deemed by the cognoscenti to be among the best of the bunch. So, first off, ‘Eternal Optimism’ by Anomaly for Budweiser. Nah. In a few years’ time these flash mob ads will look as cheesy as 1970s numbers showing people in flares jigging around in the kitchen over a cup of Nescafe. Moving on to [...]
Posted in Agencies, Clients, Creative, News | Tagged anomaly, bbdo new york, Budweiser, m&m's, nescafe, super bowl
By Stephen Foster on May 11, 2011
Old Spice brand manager James Moorhead is one of the most famous clients in the world just now (a mixed blessing perhaps on one’s way up the corporate ladder) and Old Spice owner Procter & Gamble is moving him to another bigger brand cum company, Gillette, as associate marketing director. For Old Spice the youthful [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, awards, bbdo new york, Ed Shirley, Gillette, isaiah mustafa, James Moorhead, old spice, P&G, procter & gamble, Roger Federer, Thierry Henry, Tiger Woods, wieden+kennedy
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