advertising
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Ad Tech
Levy gets the deal he’s been looking for with $3.7bn buy of Sapient Nitro owner
Publicis Groupe boss Maurice Levy (left) has finally pulled of the transformational deal he’s been looking for with a successful…
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Advertisers
Halloween’s Silenced night
Never let it be said that MAA is too po-faced to enter into the spirit of the occasion. Here for…
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Ad Tech
Wieden+Kennedy launches Honda’s mean machine with a drive on the wild side
Here’s a cute online launch film for the Honda Civic Type R from Wieden & Kennedy. It breaks today. “Cute”…
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Agencies
Lord Bell’s memoir ‘Right or Wrong’ – is Tim Bell really Roald Dahl’s ‘Fantastic Mr Fox?’
The Fantastic Mr Fox, you may recall, is a Roald Dahl story about a fox, a much-decried species in the…
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Advertisers
Mother gets real for Halfords Christmas campaign
Here we go then: first out of the blocks with an avowedly Christmas ad is Halfords and agency Mother, making…
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Ad Tech
Samaritans Radar aims to provide safety net on Twitter
Samaritans, the leading suicide prevention charity is launching Samaritans Radar – a free web application that monitors friends’ Tweets, producing…
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Advertisers
Simon Hakim of Hunter: How we can show clients that advertising isn’t a commodity
I recently saw Darren Woolley, founder of consultancy TrinityP3, speak at the Melbourne Advertising and Design Club (MADC). He was…
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Ad Tech
Mark Popkiewicz of Mirriad: why music videos are the new battleground for native advertising
Investment in digital video advertising is exploding and this is reflected by a recent IAB study, which found digital advertising…
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Advertisers
New Jam campaign for Tesco Mobile shows challenge facing CEO Lewis when he gets to grips with marketing
Social media agency Jam, is one of the stars of Peter Scott’s Engine Group (actually now Lake Capital’s) and it…
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