Here we go then: first out of the blocks with an avowedly Christmas ad is Halfords and agency Mother, making the point that a bike is a pretty good Christmas present for kids.
Not very nice if you’re the only kid on the street who doesn’t get one, but business is business.
And you might think that these hooded boys on bikes are going to come in and pinch your mince pies. But that’s Mother for you.
Everything is a bit edgy and this slightly bleak scenario is straight out of the Mother songbook.