advertising
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Ad Tech
Havas boost mobile offer with Plastic Mobile buy
Here’s a new name to conjure with in this confusing (new) world: m-commerce. Mobile, as we know, is growing like…
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Ad Tech
W+K’s Neil Christie: Why BBH’s Axe is a Modern Classic
With the recent appointment of 72andSunny to their roster, it sounds as if things may be changing at Lynx/Axe. So…
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Advertisers
Here’s another dollop of Oscars ‘inspiration’ – this time from Martin Scorsese for Apple
We had some Apple-style inspiration from Facebook at the Oscars and here’s some Apple-style inspiration from Apple, courtesy of film…
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Advertisers
Is Cannes worth £2650? McCann thinks so..
The Cannes International Festival of Creativity looks like it’s going to be barmier than ever this year. We’ve already had…
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Advertisers
Facebook charts its own advertising path with in-house agency The Factory
We keep hearing that in-house agencies are going to take over the world – or, at least, become more important…
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Ad Tech
Matthias Stadelmeyer: why digital marketing must get to grips with chaotic data
Digital marketing is at a crossroads. Brands, consumers and the marketing and advertising industry are seemingly on a collision course.…
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Agencies
Publicis tops 2014 M&A league ahead of WPP – Dentsu and China’s Blue Focus move up
New figures from marketing effectiveness consultancy R3 show that Publicis Groupe (above) led the way in mergers and acquisitions in…
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Advertisers
Cadillac ‘Dares Greatly’ but is the Publicis Oscars campaign a damp squib?
Next to the Super Bowl the Oscars ceremony is the biggest US showcase for ads (it gets about half the…
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Advertisers
Mad Mads leads online film triumph for BoConcept
Here’s a bit (actually a lot) of steamy Danish noir – for BoConcept furniture of all things. So we have…
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