Havas boost mobile offer with Plastic Mobile buy
Here’s a new name to conjure with in this confusing (new) world: m-commerce.
Mobile, as we know, is growing like topsy although people still struggle to make as much money out of it as its reach indicates they should. But go-go French marcoms company Havas thinks it’s found one of the keys by buying Toronto-based specialist Plastic Mobile which builds apps for mobile retail, loyalty, payments, coupons and in-store promotions. Terms were not disclosed.
Havas clients in Canada include Hershey Canada, New Balance, Couch-Tard and Michelob Ultra. Plastic Mobile works for Rogers Communications, Bank of Nova Scotia and online retailer Beyond the Rack. Havas plans to offer Plastic Mobile’s services in the US too.