advertising
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Advertisers
TBWA and Gatorade put the spring back into Michael Jordan
It’s 50 years of Pepsi’s Gatorade and so agency TBWA Chiat Day is bringing back legendary NBA front man of…
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Advertisers
JWT Atlanta races back to the future for Pennzoil
This one takes you back a bit: a few dollars spent on high performance engine oil, all demonstrated by the…
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Ad Tech
WPP’s Sorrell adds to e-commerce armoury with US mobile specialist ActionX
They do say that when WPP’s Sir Martin Sorrell (below) hangs up his boots (or is hauled off to the…
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Advertisers
ECD Wilmont leaves Cheil after four years
One of London’s more interesting creative billets has become available – executive creative director of Korean-owned marcoms company Cheil. Current…
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Ad Tech
AA predicts ad boom with 70,000 new jobs
The so-called creative industries are said to be worth £70bn to the UK economy (shouldn’t everyone get a rebate from…
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Advertisers
Arc unveils Jessie J as McDonald’s treat for Londoners
McDonald’s is in the midst of a quest for some purpose in life (with a new CEO and a threatened…
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News
WPP’s GroupM rules UK main media with 45 per cent
Campaign has produced its annual agency league tables along with Nielsen (they’re much the same as we said they would…
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Ad Tech
Alex Morse of ID Comms: marketing’s missing metrics are helping agencies but hurting advertisers
Brands have more data than ever but the failure of the research and marketing giants to identify the metrics that…
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Advertisers
M&C lures Whelan from Arc for new shopper agency
It’s all go at M&C Saatchi with a raft of new hirings (and some departures) following the buy of Lean…
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