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TBWA and Gatorade put the spring back into Michael Jordan

It’s 50 years of Pepsi’s Gatorade and so agency TBWA Chiat Day is bringing back legendary NBA front man of the original 1990s campaign, Michael Jordan.

Michael can’t quite bestride the court like he did – and only he did – so he, and the ‘Like Mike’ music – have been given an update.

Here’s the original.

And one of the new ones.

Very good: make those assets work. MAA creative scale 7.

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