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Advertisers
IPG merges Lowe yet again – this time into Mullen
It’s amazing how brands get watered down in adland. Interpublic is now merging the Lowe network with middle-ranking US agency…
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Advertisers
Can McDonald’s new Hamburglar ride to the rescue?
New McDonald’s boss Steve Easterbrook is trying to revive the sagging brand, a mighty task. One idea must have been…
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Advertisers
OgilvyOne dnx wins EY’s digital brand business
OgilvyOne dnx, which claims to be the UK’s biggest business to business agency, has won accountancy giant EY’s global digital…
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Ad Tech
Tim Cartwright of Exterion Media: why digital is driving the out of home industry
A few years ago, when Digital Out of Home (DOOH) was the hot new thing on the scene, many wanted…
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We Are Social heads to BlueFocus home China
We Are Social, now part of China’s BlueFocus Communications, is heading homewards by opening a new office in Shanghai. The…
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Ad Tech
Paul Marsden of Syzygy: how the ‘wow of now’ is transforming modern marketing
Digital technology is making our world an impatient place. Digital signals can travel at the speed of light, and so…
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&Rosas adds style to Williams Martini Racing
Formula One isn’t exactly renowned for its style, despite the enormous money (and bling) it generates. The Williams F1 team,…
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Advertisers
Chrysler’s Ram tells women ‘the courage is already inside’ – but it’s only a truck..
In the wonderful voyage of discovery that’s advertising there something new every day, year anyway. Some might say there’s one…
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Now Citibank joins lemming-like rush to review big global media accounts
US-based global banking giant Citibank has joined the list of blue chip companies reviewing their burgeoning media accounts. Citi uses…
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