advertising
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Advertisers
Kate Robinson of Hogarth Worldwide: five classic global marketing blunders
The increase in brands’ international reach has led to a growth in international campaigns, bringing with it increased brand control,…
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Advertisers
Ukraine’s Looma shows the power of print for Bro
Some noteworthy voice were raised in support of print – increasingly marginalised by digital these days – at Cannes, Sir…
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Advertisers
Henshaw takes top creative health role at The Partners
WPP-owned brand agency The Partners, has appointed Peter Henshaw (left) from InVentive Europe as a creative director to lead the…
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Advertisers
Andy Nairn of Lucky Generals: why you should be able to flag up a great campaign idea
Flags have had a hard time of it recently. Most obviously, there has (quite rightly, in my view) been a…
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Ad Tech
James Whitbread: three key factors driving out of home
Currently out of home is being talked about as the lead medium to watch in the advertising space. With new…
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Advertisers
Do people nix YouTube ads – as will.i.am says?
I know you’re all fed up with Cannes by now but this is diverting, the spat between Black Eyed Pea…
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Advertisers
Cannes: Saatchi Brazil wins Film Grand Prix for Leica
OK, the Cannes Lions Film Grand Prix, still the blue riband of an increasingly confused event, went to Leica and…
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Agencies
Cannes: welcome to the era of ‘creative data’ – unfortunately we don’t know what it is…
There was much fuss this year when the Cannes Lions announced it was to run a ‘best use of creative…
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Advertisers
Matt Williams: for proper ads go to Goodby & Silverstein
Every year at Cannes one of the sessions involves inviting a couple of advertising legends up on stage for them…
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