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Cannes: Saatchi Brazil wins Film Grand Prix for Leica

OK, the Cannes Lions Film Grand Prix, still the blue riband of an increasingly confused event, went to Leica and F/Nazca Saatchi & Saatchi in Brazil for this film celebrating 100 years of the iconic camera.

I yield to no-one in my admiration for Leicas (and Hasselblads) and the great photographers who took great pictures with them.
leica-100-hed-2014

But is this the best commercial anyone made last year?

And the always-reliable Martin Agency won another Film Grand Prix (non-TV, whatever that means these days) for this clever ad for Geico.

While adam&eveDDB won a Film Craft Grand Prix for ‘Monty the Penguin.’

The Titanium Grand Prix went to Domino’s Pizza for a Twitter based ordering service. Can’t find it anywhere apart from here, but it’s really boring anyway.

Branded entertainment didn’t get a Grand Prix, just like Creative Data.

Why can’t all those PR people working for Cannes just send us a list of bloody winners with a simple explanation of why the juries did this and didn’t do that? No Grand Prix for them.

To sum up: hardly inspiring.

Who’s going to be agency of the year (Grey?), network (Ogilvy?) holding company (WPP almost certainly).

But the message from Cannes seems to be one of an expanding industry which has absolutely no idea what it’s supposed to be doing.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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