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Ukraine’s Looma shows the power of print for Bro

Some noteworthy voice were raised in support of print – increasingly marginalised by digital these days – at Cannes, Sir Martin Sorrell and Saatchi & Saatchi creative supremo Pablo Del Campo among them.

Well here’a an example of what print can do, for Bro shaving products by Ukraine agency Looma. Ukraine can’t be the easiest place to do business but its agencies are hanging in there.

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Should you or shouldn’t you shave? Intriguing anyway.

MAA creative scale: 8.

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