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Advertisers
Horizon launches new global media contender Canvas with $700m Innocean
There’s a new player on the world media agency stage, Canvas Worldwide, a joint venture between Hyundai agency Innocean and…
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Publicis Groupe drawn into Rato scandal in Spain
Spain is currently embroiled in a financial scandal dating back to the financial crisis and one of the leading figures…
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Who will win the great $20bn media review marathon?
At some stage this year we’ll be able to tot up the winners and losers in the media review stakes;…
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Advertisers
Coke creative follows Emirates into WPP
It’s been a good week for WPP; earlier today it announced winning Emirates’ global account out of London (to be…
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Ad Tech
Simon Bailey of Axonix: how to reach commuters
Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting…
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Advertisers
Amazon Prime states its ‘next day’ case with some typical Joint understatement
Amazon Prime, with its wide range of goodies, including TV, and next day delivery (not for TV) is causing quite…
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Emojis eat McDonald’s in new BETC campaign
Are emojis humanising or the opposite? McDonald’s and BETC Paris have enlisted their services in this diverting new campaign –…
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Aegis brings home the goodies for buoyant Dentsu
In 2013 Japan’s Dentsu, huge in Japan but mostly becalmed outside it, agreed to pay £3.2bn to buy media buyer…
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Ad Tech
Will life change as Google becomes Alphabet?
For people in advertising and media anyway the likely answer is ‘Not much.’ Separating the Google search and advertising business…
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