advertising
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Advertisers
M&C’s LIDA wins P&O and Cunard CRM
Customer relationship management (CRM) seems all the rage these days as all kinds of companies build their marketing efforts from…
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Advertisers
Lucky Generals finally takes Chris Eubank ‘youth hostelling’ for Hostelworld
Every agency wants clients to think: I’d like some of that. It makes the business of winning accounts rather easier.…
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Advertisers
Advice Wipes put baby pundits in their place
Baby products company and McCann New York have come up with a neat spin on the burgeoning baby advice industry,…
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Advertisers
W+K HQ plays safe with KFC’s Colonel Sanders
A while ago new agency Wieden+Kennedy exhumed Colonel Sanders for KFC’s 75th anniversary. Well the old boy must have done…
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Advertisers
Matt Williams: clever feedback is fine but it won’t solve the customer experience problem on its own
In my last piece on this site I explored one of the most overused buzzwords in the industry – content.…
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Advertisers
BT Sport’s ‘Beat the Bin’ online film scores
The Premier League has started (well someone entombed in a cellar might not know) and already we have Chelsea’s Jose…
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Advertisers
Surely Ribena and JWT can do better than ‘Ribenary?’
Tesco boss ‘Drastic’ Dave Lewis knows what’s good for us so the supermarket is delisting full sugar Ribena along with…
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Advertisers
Has FCB cracked age-old Levi’s ad problem?
Levi’s advertising has been all over the place in recent years but nowhere that made the brand look contemporary again.…
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Ad Tech
WPP’s Sorrell embarks on one-man media crusade
WPP, along with Publicis Groupe, has the most to lose (and, in its case, win) from the current round of…
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