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WPP ups the stakes in contest for Australia’s STW group
Sir Martin Sorrell’s WPP may be an eyeing a full bid for Australia’s STW Communications. STW Communications is Australia’s biggest…
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Apple’s in-app Been Choice fuels ad blocker farrago
The ad blocking fire has been stoked a few degrees higher with Apple’s decision to approve a new app, the…
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Insurance giant Allianz tries to ‘restart’ young footballers in new Ogilvy Paris campaign
A while ago a senior creative honcho at Ogilvy Germany suggested that ads should sell products rather than try to…
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Ad Tech
UK broadband is a complete disaster under BT’s Patterson and Virgin’s Malone – should they be trusted with a ‘digital economy?’
It’s been interesting listening to chancellor George Osborne at the Tory party conference outlining his plans for a wonderful new…
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Bob Dylan makes lyrical debut in big new IBM campaign
Sir Martin Sorrell, big data’s biggest fan, will love this one. Don’t know if he’s a Bob Dylan fan but…
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Aniston stars for Emirates as RKCR/Y&R flies again
It’s your worst nightmare of course, getting on a plane and discovering there’s no bar and no shower. Can’t say…
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Wieden+Kennedy conjures up spirit of Pheidippides for Nike’s marathon runners
Running a marathon is, indeed, a painful business: as Wieden+Kennedy HQ points out in this campaign for Nike+Run, the first…
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Out of home giant Kinetic sets up sustainability division
WPP’s out of home giant Kinetic is launching Kinetic Future, a new division aimed at sustainability-focused clients. The division has…
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Betsafe streams on with Captive Media RWC game
How will the many marketers who’ve invested millions in the Rugby World Cup be affected by England’s dramatic exit to…
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