Sir Martin Sorrell, big data’s biggest fan, will love this one.
Don’t know if he’s a Bob Dylan fan but the great troubadour makes his biggest ad appearance so far, debating his song lyrics with IBM’s Watson in a new global campaign from WPP’s Ogilvy & Mather. (Watson is a ‘cognitive thinking’ thingy, a bit cleverer than Apple’s Siri by the sounds of it).
This is supposed to be the start of a whopper campaign so a bit early to judge.
What the hell, it’s Bob. MAA creative scale: 8.