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Ad Tech
WPP’s Millward Brown buys India-based analytics company Analytics Quotient
Year in, year out WPP tops the list of busy acquirers in the marcoms sector, not necessarily by monetary value…
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Premier Inn calls pitches in new agency search
Premier Inn is reviewing its ad account out of RKCR/Y&R, the eight-year incumbent. Y&R produces the highly successful Lenny Henry…
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Quiet Storm makes quiet ad debut for Mirror’s New Day
The Mirror’s New Day launches on Monday – initially free, thereafter 50p – and here’s the launch campaign from Quiet…
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Body Shop spoofs Royal Family for Mother’s Day
It’s Mother’s Day on Sunday in the UK and Body Shop has released a funny film for its ‘British Roses’…
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Ad Tech
M&C’s Kemp foresees AI taking over from copywriting
My thanks to Business Insider, via George Parker’s Adscam, for this one. Camilla Kemp (left) newly-ensconced as COO of M&C…
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CHI gets back on the road with Lexus RC launch
CHI&Partners is launching the new RC Coupe for Lexus Europe in cinemas, on TV and all the other bits. We…
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Was Mad Men’s Don Draper really PKL’s George Lois?
I think you’ll enjoy this, a mini-documentary from Vice about legendary New York adman and designer George Lois (below), one…
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Direct Line teams with vlogger Alfie Deyes to keep death off the roads
The marketing industry has discovered vloggers and these smart young folk are cashing in with a vengeance. Next up is…
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Facebook adds love and hate to ‘Like’ button
The wonderful world of Facebook is introducing new additions to its ‘Like’ button, to wit: Love, Haha, Wow, Sad and…
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