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Premier Inn calls pitches in new agency search

Premier Inn is reviewing its ad account out of RKCR/Y&R, the eight-year incumbent. Y&R produces the highly successful Lenny Henry campaign that has propelled Premier Inn to top spot in the UK’s budget hotel sector.

The AAR is handling the pitch and the contenders are being finalised this week. It’s not known if Y&R will repitch although, having recently undergone a long and tortuous Lloyds Bank repitch, the agency may decide it has more pressing matters. Earlier this week it won the prestigious Premier League account (no relation).

it seems an odd decision on the part of Premier Inn, although after eight years some sort of review was, perhaps, inevitable. Comedian Henry’s lucrative days with Premier may be numbered although Lenny has certainly delivered the goods.

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