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CHI gets back on the road with Lexus RC launch

CHI&Partners is launching the new RC Coupe for Lexus Europe in cinemas, on TV and all the other bits.

We didn’t much like the agency’s last effort for the Lexus RX SUV, featuring that man about ads Jude Law. Jude seems to be an irony-free zone.

Here’s the RC cinema ad.

And the cut-down TV version.

Actually the 30 is OK but the 45 is much better.

As examples of the ‘showing off sexy flash car with a twist’ genre of advertising they work.

MAA creative scale: 7.

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