adidas
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Adidas and BBDO Paris slip up in Theo Walcott’s sneakers
Every so often an ad turns out to be unintentionally hilarious and such a likelihood may be compounded by an…
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MDC’s 72andSunny wins $1bn global Adidas account
MDC Partners’ 72andSunny has won the global Adidas account, worth at least $1bn worldwide, fee equivalent. If Adidas is in…
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Adidas shoots itself in the Superstars in new Johannes Leonardo campaign
Adidas seems to have been playing catch-up with Nike in terms of marketing ever since Nike came on the scene…
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Nike heads to Moscow to replace Manchester United – is this entirely wise?
Nike, which was paying Manchester United $40m for the privilege of supplying its kit, has been gazumped by Adidas which…
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Matt Williams: now the real work starts for Adidas
“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives…
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Adidas beats Nike in the other World Cup battle
This was probably the first World Cup to be dominated by social media and, against the odds, it looks as…
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Adidas bites off more than it can chew with Luis Suarez
It’s been an exciting, if highly controversial, World Cup so far; one that has posed a number of problems for…
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Adidas says it’s ‘all in or nothing’ as it tries to lock in World Cup social media followers
The new Adidas World Cup campaign featuring Lionel Messi sports the rather strange line ‘All In or Nothing’ – the…
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Adidas bets the World Cup ranch on a sleepless Messi
Adidas has unleashed its biggie (I presume) in the World Cup Wars and it’s all about Lionel Messi, the Argentina…
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