Social Media
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A horse walks into a bar….Budweiser cracks Super Bowl (again)
Apparently AB InBev was planning to consign its latest Clydesdale ad for Budweiser to a regional Super Bowl spot (somewhat…
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WPP’s GroupM restructures as new CEO Lesser rings the changes
US presidents make much of their first 100 days in office (typically Donald Trump began changing his world on Day…
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Future-focussed EY Finks Different
The world’s business movers and shakers are heading to Davos (some of the ‘tech bros’ hotfooting it from creeping up…
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UK’s CMA joins list of regulators trying to rein in Google
The UK’s Competition and Markets Authority (CMA) is joining a pretty long list of regulators in the US and Europe…
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Superheroes’ Chengcheng Li picks her Desert Island (luxury) Ads
Why are luxury ads so tricky? Because the usual marketing playbook—solving consumer insights — just doesn’t cut it. Luxury isn’t…
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Dove launches New Year ‘unresolutions’ to help women’s body confidence
Unilever’s Dove clearly isn’t giving up on its purpose platform – despite its owner eschewing such intentions for brands like…
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Musk wades into politics on both sides of the Atlantic
Does having more money than anyone else mean that you can pontificate on anything and everything (even if you know…
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Laurence Green: three advertising lessons from beyond advertising.
Depending on how you spent your Christmas Day, you may well have renewed your acquaintance with a hapless inventor, his…
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MAA 2024 Review of the Year: what’s creativity got to do with it?
No prizes for guessing this year’s big event, the mooted $30bn takeover of IPG by Omnicom. Whichever sector of the…
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