Social Media
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Amazon Prime Video’s Yash Chaturvedi: how AI is revolutionising advertising now
The future of contextual advertising isn’t arriving on a slow drip but rather barreling toward us like a freight train.…
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WPP enters advertising lists to bolster AI pitch
It’s all change at WPP it seems – the latest is the rebranding of GroupM as WPP Media, one company…
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UK government unhealthy food ban in disarray
The UK government’s move to ban advertising before 9pm (and anywhere online) for so-called less healthy foods (high fat, salt…
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Anomaly makes media magic for Amazon Ads
Amazon is hard on the heels of Apple when it comes to using ads to make a tech behemoth more…
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WPP starts GroupM lay-offs as HR hit teams move in
The media agency pogroms have begun: not, as expected a while back, at merging Omnicom/IPG but WPP’s GroupM. Adweek reports…
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Aine Corry: third-party cookies are (still) not dead – now what?
Google’s long-anticipated shift away from third-party cookies has once again been put on pause. Should we be shocked? Probably not.…
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Can Facebook’s AI “wipe out the entire ad ecosystem?”
Sir Martin Sorrell, in his WPP heyday, famously referred to Google as a “frenemy.” As opposed to a mighty monster…
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Musk’s Tesla needs some urgent brand repairs
Agencies have been arguing until they’re blue in the face that brand building is the key to sustained corporate growth.…
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José Villa: why brands must lead with cultural insights, not just representation
Let’s be clear: culture isn’t just a layer to add to a campaign – it is the strategy. In a…
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