PR
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Marketing still needs to do more in diversity stakes says WFA
Marketing scores better than other industries when it comes to Diversity, Equity and Inclusion according to a new survey by…
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Woke or not woke enough? John Lewis ad caught up in the culture wars
John Lewis ads usually take centre stage at this time of year – much speculation about its Christmas effort, will…
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Climate change: can ad-induced “brain pollution” be the real problem?
Remember when subliminal advertising was deemed a threat to humankind? No? Well it was “the use by advertisers of images…
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WPP creates financial PR giant with Finsbury/SVC merger
The dog that hasn’t barked yet as the marcoms world inches back to post-pandemic normality is M&A, the big deals…
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Lovima takes to the airwaves to herald overdue women’s lib
It’s 60 years since the female contraceptive pill made its debut in the UK and it’s taken all those 60…
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Facebook’s scandals: Does PR boss Nick Clegg have a different role to play?
As one who doesn’t use Facebook at all it’s sometimes bewildering to discover the amount of ire it provokes –…
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Post-pandemic creativity: Hyundai’s healing road trip
Hyundai in the US is trying to “humanize” the brand, to which end agency Innocean is following a history teacher…
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Coke changes platforms in search of ‘Real Magic’
Another day, another “platform,” this time it’s Coca-Cola with ‘Real Magic,’ the first time it’s changed platforms (as you do)…
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Gymbox insults its customers with ‘Sunday Roast’ and demand goes up by 260%
It’s a novel approach to winning customers. “You look like a pathetic group of backing dancers” and “Is this what…
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