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WTF are Mellon and Dare up to in this charity campaign?

The ‘F’ word still has a certain shock appeal in ads and Mellon Educate, which builds schools in Africa, and agency Dare are giving it the max in a new online campaign ‘What the fuck have you done today?’ This ...

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FCB Inferno launches blockbuster Pearson drive against global illiteracy

FCB Inferno is handling the launch campaign for Project Literacy, an initiative by education company Pearson to tackle illiteracy, which it sees as one of the world’s biggest problems, affecting one in ten people globally. Not all in the developing ...

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IPG PR firm Golin buys The Brooklyn Brothers

Interpublic PR agency Golin is buying ad agency The Brooklyn Brothers for an estimated $40m including earn-out. Brooklyn Brothers operates out of New York, London and Brazil and employs 130 people. Golin president-international Matt Neale says: “We’re not looking to ...

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Dame Helen has a Super Bowl message from her Budweiser sponsor

Actresses of a certain age are always complaining about the lack of opportunities. Not so, presumably, English institution Dame Helen Mirren who seems to be everywhere. Here she is fronting one of Anomaly’s Super Bowl spots for Budweiser, telling 300 ...

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Taylor Herring wins Beatrix Potter anniversary task

Taylor Herring, which we called a PR company, made a quite a stir in adland with its Christmas campaign for Kwik Fit. Well it’s not a PR company any more it’s a ‘creative brand communications agency’ and it’s just won ...

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Army tackles critics head on in Karmarama TV burst

Karmarama has produced the heavy artillery in its ‘Don’t join the Army’ recruitment campaign for the British Army, having started with a striking poster campaign. Two TV ads broke over the weekend with the rejoinder “Don’t become a better me?” ...

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