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FCB Inferno rolls out ‘change please’ to help homeless

More cause stuff, this time it’s about homelessness courtesy of an initiative and execution from FCB Inferno. Magazine The Big Issue is famous for its contribution to the cause but it’s getting a bit tired – people don’t seem to ...

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Unilever and MullenLowe go to jail to help Omo/Persil ‘free the kids’

Unilever is taking us to the Wabash Valley Correctional Facility in Indiana, USA, for the latest stage of its ‘Dirt is Good’ campaign for Omo/Persil. As you do. Why? It thinks childhood play is under threat, with most children spending ...

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WTF are Mellon and Dare up to in this charity campaign?

The ‘F’ word still has a certain shock appeal in ads and Mellon Educate, which builds schools in Africa, and agency Dare are giving it the max in a new online campaign ‘What the fuck have you done today?’ This ...

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FCB Inferno launches blockbuster Pearson drive against global illiteracy

FCB Inferno is handling the launch campaign for Project Literacy, an initiative by education company Pearson to tackle illiteracy, which it sees as one of the world’s biggest problems, affecting one in ten people globally. Not all in the developing ...

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IPG PR firm Golin buys The Brooklyn Brothers

Interpublic PR agency Golin is buying ad agency The Brooklyn Brothers for an estimated $40m including earn-out. Brooklyn Brothers operates out of New York, London and Brazil and employs 130 people. Golin president-international Matt Neale says: “We’re not looking to ...

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