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Microsoft tries to STEM flow of jobs for the boys

Here come the girls, again – this time the new iteration of Microsoft’s MakeWhatsNext campaign from McCann’s m:united, timed for International Women’s Day. This time what’s on Microsoft’s mind is the small number of women graduating with what it calls ...

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Now PR giant Edelman takes aim at advertising

Lots of people think ad agencies are an endangered species but that doesn’t seem to stop lots other companies trying to eat their lunch. Now independently-owned Edelman, arguably the most successful global PR agency, is consolidating its advertising efforts through ...

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Samsung drops the ball in phone safety ad blitz

Talk about shutting the stable door after the horse has bolted… Samsung blitzed the Oscars ceremony (you know, the one where they gave the Best Film to the wrong film initially*) with a series of ads purporting to show how ...

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Sport England and FCB show this girl can still hack it

FCB Inferno’s This Girl Can campaign for Sport England a couple of years ago won most of the available gongs going and also, rather more pertinently, persuaded millions of women to exercise more. But we don’t want any slacking do ...

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Did WPP’s Sorrell intervene in Kraft bid for Unilever?

Where there’s a big deal there’s a Sorrell in it somewhere and, according to the Daily Mail’s Dastardly Mr Deedes City gossip column (no idea who Deedes is supposed to be – not the late Bill Deedes surely, who was ...

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Nike’s new ad wades into equality debate – but will that change ever come?

We know it already, 2017’s going to be the year of ‘political’ ads from brands (thanks Donald) and here’s a biggie: star-studded ‘Equality’ from Nike by Wieden+Kennedy which aired at the Grammys on Sunday. Soundtrack is Sam Cook’s ‘Change is ...

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Anna Foster of TMW: why brands opposing Trump need to put principles before profit

US brands including Levi’s, Google, Apple and Facebook have found themselves in the highly unusual position of defending the constitution against the policies of their country’s president. Around a hundred companies have opposed Trump’s travel ban which they argue not ...

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Budweiser hymns US immigrants in Super Bowl ad

There’s been a predictable furore in America over the new Budweiser Super Bowl spot from Anomaly, hymning intrepid immigrant Adolphus Busch and some of the obstacles he had to overcome, like prejudice. This seems to fly in the face of ...

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