PR
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Michael Lee: why Hollywood is teaching the advertising world a lessson in marketing
I’ve been impressed recently in how Hollywood has been showing off some innovative marketing savvy and creativity when launching its…
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Simon Francis: It’s Valentine’s Day – how can love blossom in the agency/client relationship?
Simon Francis, CEO of integrated marketing company Flock Associates, suggests some ways that clients and agencies can build true love…
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Chevrolet goes gay as it tries to find a new, new road
Thanks to darling Vladimir Putin we’re all gay these days – or big brands are anyway. Chevrolet is making a…
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Will Ryanair’s leopard-changing-its-spots act help it to fight Easyjet in the European short-haul market?
So this is Ryanair’s brave new world Ryanair is running new advertising in the UK flagging its new, cuddly brand…
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Canada’s gay ‘lugers’ show up ridiculous Vladimir Putin
The Winter Olympics, just opened in Sochi, Russia, promises to be a laugh – unless a suicide bomber gets through,…
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David Beckham offers helping hand for Sainsbury’s ‘Active Kids’ TV promotion
Here’s a sweet little ad from AMV/BBDO for UK supermarket Sainsbury’s ‘Active Kids’ promotion. We all seem to be fretting…
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Chipotle breaks the (branded) content barrier with new satirical comedy show ‘Farmed and Dangerous’
This looks like fun – and may even be that big step forward in (branded) content we’ve been waiting for.…
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Tesco brings welcome note of realism into UK ‘obesity’ debate with Eat Happy campaign debut
Tesco is launching a £15m ‘Eat Happy’ campaign today and the first bit is this ‘Farm To Fork’ exercise, taking…
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Telefonica media, Sorrell at Davos, CP+B heads south and Arnie makes a comeback at the Super Bowl
I see that Telefonica is reviewing its gigantic media account, worth £200m we read. Telefonica, a Spanish-owned mobile company, has…
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