PR
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RKCR/Y&R wins Royal British Legion ad account
The Royal British Legion has picked RKCR/Y&R to handle its huge UK Remembrance Day poppy appeal and also develop a…
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Ian Maynard of network: why pro bono creative work for charities can still carry a hidden cost
Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, examines the growth…
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Reporters Without Borders aims posters at Putin
Campaigning body Reporters Without Borders has produced a new campaign, based on the recent Sochi Winter Olympics (who thinks fondly…
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VisitBritain in new push for gay and lesbian US tourists, appoints RKCR/Y&R as lead agency
THe UK may be keen to keep out immigrants of any hue (the politicians are, anyway) but it’s trying its…
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Scottish Police Federation campaign tries recruitment the hard way – would you take a job like this?
The Met Police in London, and their trade union equivalent the Police Federation of England and Wales, haven’t enjoyed a…
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DLKW Lowe wins British Heart Foundation account
DLKW Lowe has won the British Heart Foundation account; the end result of a controversial pitch as the charity had…
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‘Work is a Beautiful Thing’ proclaims born-again Walmart in new Saatchi New York epic
The growth of online media has given marketers opportunities they never had before to make what we might call ‘supporting’…
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The World Wide Web turns 25 today: welcome to a new generation of ‘reputation engineers’
There are people whose primary job is to edit the internet. ‘Online reputation engineers’ scour the web on behalf of…
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Stephen Whyte: content is the new big thing – it’s just a pity no-one seems to know what it really is
Selecting agency partners must be a pretty daunting challenge for marketers these days. There are traditional agencies claiming to be…
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