PR
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Pedro Avery of Havas: why marketers need to up their game on women and sport
Women are sending a message to the sports marketing industry. Time will tell whether anyone’s listening. Women want to play…
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D&AD and Advertising Week team to launch new global ‘awards for good’
Britain’s D&AD is teaming with the Advertising Week organisers to launch what they call a “global award show that recognizes…
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Now WPP/ JWT say Martinez video ban is needed to protect employee “privacy”
JWT and owner WPP seem to be getting themselves into a right old tangle in l’affaire Martinez, now arguing via…
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FCB Inferno rolls out ‘change please’ to help homeless
More cause stuff, this time it’s about homelessness courtesy of an initiative and execution from FCB Inferno. Magazine The Big…
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Anna Hickey of Maxus: why agencies need to focus on attracting and retaining talent
Diversity, agility, responsibility… we’re increasingly used to seeing these words used by businesses that want to promote themselves as modern…
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Unilever and MullenLowe go to jail to help Omo/Persil ‘free the kids’
Unilever is taking us to the Wabash Valley Correctional Facility in Indiana, USA, for the latest stage of its ‘Dirt…
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Kirsty Sharman: why ten year old Twitter must go back to creative roots to stay relevant
When Jack Dorsey posted the first tweet in 2006, I doubt even he knew how much of an impact on…
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WTF are Mellon and Dare up to in this charity campaign?
The ‘F’ word still has a certain shock appeal in ads and Mellon Educate, which builds schools in Africa, and…
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Microsoft launches ‘Woman Made’ global campaign for International Women’s Day
It’s International Women’s Day so Microsoft and agency m:united (part of McCann) are kicking off a global campaign to try…
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