It’s International Women’s Day so Microsoft and agency m:united (part of McCann) are kicking off a global campaign to try to reverse the trend of technology-based industries being perceived as male fiefdoms. Only 11 per cent of people working for Silicon Valley’s top companies in so-called STEM (science, technology, engineering and maths) are women, it seems.
Quite shocking (although it probably won’t last). From the school of ‘Always,’ here’s the campaign opener: ‘Woman Made.’
And a couple of the follow-ups, one featuring computer algorithm inventor Ada Lovelace:
And another with satellite propulsion pioneer Yvonne Brill.
Hope Microsoft employs plenty of women. But an eye-opener.
MAA creative scale: 7.