Opinion
-
Omar Oakes: you’re not just buying Netflix inventory. You’re building their walls
Netflix is doubling its ad revenue while quietly throttling the creators who built its audiences. And advertisers are funding both…
Read More » -
Omar Oakes: Trump’s attack on Iran isn’t ‘wag the dog’. It’s so much worse than that
Ayatollah Khamenei is dead. The Supreme Leader of Iran — killed, along with much of his inner circle, in sweeping…
Read More » -
Legal, decent, honest, truthful they may be – but it’s time to legislate against crap ads
‘Boil-in-a-bag funerals are here at last – I have a few questions’ was the heading on Carol Midgeley’s piece in…
Read More » -
Can Cindy Rose unearth a winning culture for WPP?
WPP’s Cindy Rose succeeded in calming some first night investor nerves with a well-received presentation yesterday, outlining her Elevate 28…
Read More » -
Omar Oakes: YouTube has conquered the TV set. That still doesn’t make it television
A little under three years ago, it gave me great (professional) pleasure to publish this line of reportage: “The entire…
Read More » -
George Parker: Omnicom – cheaper by the four dozen..
The Omnicom saga continued on its merry way when it issued its fourth quarter and full-year results last Wednesday. Fuelling…
Read More » -
Omar Oakes: An ‘exodus’ in advertising? Something doesn’t add up
My mother, of all people, sent me an alarming story from her favourite newspaper informing the world that “UK ad…
Read More » -
Omar Oakes: If you make $5bn a year from scam ads, are they a feature or a bug?
It should be a cause of embarrassment for an entire industry that fewer than half of people trust its core…
Read More » -
George Parker: how the ‘Two Bobs’ invaded Britain
After ten profligate and rewarding years in New York I arrived back in England in 1972. In those days, anyone…
Read More »