Opinion
-
Omar Oakes: An ‘exodus’ in advertising? Something doesn’t add up
My mother, of all people, sent me an alarming story from her favourite newspaper informing the world that “UK ad…
Read More » -
Omar Oakes: If you make $5bn a year from scam ads, are they a feature or a bug?
It should be a cause of embarrassment for an entire industry that fewer than half of people trust its core…
Read More » -
George Parker: how the ‘Two Bobs’ invaded Britain
After ten profligate and rewarding years in New York I arrived back in England in 1972. In those days, anyone…
Read More » -
Love it or hate it: the good and bad of Out of Home creativity
The World Out of Home Organization is challenging creatives to pick sides in a ‘love it or hate it’ debate…
Read More » -
MAA Ads of the Year: John Lewis from Saatchi & Saatchi
Let’s round up a few of the year’s winners (actually there are more candidates than you’d expect.) John Lewis ads…
Read More » -
BrewDog was right to withdraw its ‘commercial suicide’ ad – but why did it run at all?
By Harry Corin, founder, Elevo. When I first saw BrewDog’s recent OOH campaign using the word “suicide”, I didn’t feel…
Read More » -
Marc Allenby of Hijinks: my 2025 creative highlight
We thought it might be fun to invite readers to say what their creative highlight of the year has been…
Read More » -
David Patton: an adworld drowning in content but starved of ideas
2025 will be remembered as the year the advertising industry pivoted fully into AI. Suddenly, it seems every agency is…
Read More » -
Jonny Tennant-Price: future-fit marketing models must have a creative heart – or what’s the point?
Nearly half (49%) of CMOs say their marketing operating models (MOMs) aren’t fit for purpose. This was one of the…
Read More »