Opinion
-
Why looming LHF restrictions will be an inflection point for in-store retail media
By Helen Johnson. From January 2026, any creative that features products classified as Less Healthy Food and Drink (LHF) –…
Read More » -
James Kirkham: from Cannes to Tehran, and our split screen era
The Cannes Lions festival has always been a reliable mirror for the advertising industry. Delegates wearing sunglasses on panels, sitting…
Read More » -
Jane Austin: because you’re worth it? Measuring the ROI of Cannes week
Traditional agencies are facing an existential crisis and the global economy is on the brink of its worst decade for…
Read More » -
Ocean Outdoor’s Tim Bleakley: one to many ways to growth
In his new role as Ocean Outdoor chairman, OOH evangelist Tim Bleakley is on a mission to Make Outdoor Creative…
Read More » -
Megan Garnett Coyle: how women’s sports are rewriting the playbook for ad investment
A long-overdue cultural shift is reshaping the world of sports. Women’s sports are breaking attendance records, building passionate fanbases, and…
Read More » -
by The Network’s John Mescall picks his Desert Island Ads
I guess now that I’m stuck on a desert island, I should probably bring with me 5 pieces of advertising…
Read More » -
Influencer head Joe Ellyatt picks his (location-based) Desert Island Ads
In a time where AI-generated visuals are everywhere, and brands can fake just about anything, I really appreciate campaigns that…
Read More » -
Luke Bristow: why most agencies are built to fail challenger brands
The traditional agency model is no longer fit for purpose. It’s rigid, fragmented, and built for a world that doesn’t…
Read More » -
Al Young: The original inclusivity issue is class – It long predates DE&I
The IPA’s All In Census is back, with everyone in UK adland asked to complete the survey so the temperature…
Read More »