Opinion
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Luke Bristow: why most agencies are built to fail challenger brands
The traditional agency model is no longer fit for purpose. It’s rigid, fragmented, and built for a world that doesn’t…
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Al Young: The original inclusivity issue is class – It long predates DE&I
The IPA’s All In Census is back, with everyone in UK adland asked to complete the survey so the temperature…
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George Parker: Trump pimps Tesla
Back in my Mad Man days, few celebrities did car ads. Robert DeNiro did one for American Motors, but as…
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Bandstand’s Lottie Marriner picks her (International Women’s Day) Desert Island Ads
Hmm. Five ads that empower women. What do we mean exactly, empower? Not to buy deodorant or shoes or expensive…
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Stagwell defies holding company doomsters with strong 2024
Interesting that Mark Penn’s Stagwell reports its full year results a few hours after WPP – and this year there…
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Laurence Green: three advertising lessons from beyond advertising.
Depending on how you spent your Christmas Day, you may well have renewed your acquaintance with a hapless inventor, his…
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Neverland’s Richard McGrann picks his Desert Island Ads
Let’s be clear. I love OOH. I love radio, social, PR. The lot. But if I’m going to be stuck…
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Designit’s Nick LaManna picks his (Christmas) Desert Island Ads
Christmas stands alone as a holiday built on pure childhood magic. We all remember waiting up for Santa, the excitement…
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George Parker: Omnicom/IPG – why big doesn’t mean better
For the last week or so we have been bombarded with news items in the ad trades and the financial…
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