Media
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WPP axes GroupM for WPP Media
Yet another big change is coming at WPP – inevitable given its slow or no-growth and becalmed share price –…
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Aine Corry: third-party cookies are (still) not dead – now what?
Google’s long-anticipated shift away from third-party cookies has once again been put on pause. Should we be shocked? Probably not.…
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Can Facebook’s AI “wipe out the entire ad ecosystem?”
Sir Martin Sorrell, in his WPP heyday, famously referred to Google as a “frenemy.” As opposed to a mighty monster…
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Channel 4 doesn’t need a visionary but it could do with a new vision
Is there a future for UK broadcaster Channel 4? The one-time enfant terrible of the UK broadcasting scene has been…
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McVitie’s re-invents London’s skyline
The London skyline is pretty spectacular at night (less so in the daytime as they keep putting up ever-larger City…
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WPP and IPG report dismal Q1 2025
How much attention should we pay to the first quarter numbers (dismal) from WPP and IPG? After all, we’ve yet…
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How new online casinos are using digital marketing to stand out
With an overwhelming number of online casino sites being available to players, the immediate challenge for any new platform entering…
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Musk’s Tesla needs some urgent brand repairs
Agencies have been arguing until they’re blue in the face that brand building is the key to sustained corporate growth.…
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José Villa: why brands must lead with cultural insights, not just representation
Let’s be clear: culture isn’t just a layer to add to a campaign – it is the strategy. In a…
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