Finance
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Traditional media leapfrogs online as new IPA Bellwether survey show strong growth in UK adspend
The good times seem to be rolling at last, at least according to agency trade body the IPA’s latest Bellwether…
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JWT becomes J. Walter Thompson again as Sorrell goof lets the name change cat out of the bag
WPP boss Sir Martin Sorrell is global adland’s version of ‘Chatty Man,’ the name of Alan Carr’s chat show on…
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TBWA changes testify to anxiety about $1bn Apple
More evidence emerges that Apple is rocky at TBWA – or that TBWA is rocking in anticipation. TBWA has replaced…
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Ian Maynard of network: why shock tactics aren’t the only way for charities to win the donations battle
Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that even…
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Stephen Whyte: the mind-frazzling task of choosing an agency when everyone says they can ‘do digital’
Fifteen years ago, the business of selecting a roster of agencies was a relatively straightforward process. A client would need…
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Blow for Interpublic as Craftworks production boss Fred Schuster goes it alone with new hybrid agency Fred&Co
The production agency/support agency business, currently dominated by TAG, just got a bit more interesting with the decision by Fred…
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Apple adds four new digital agencies and signals holding company fight for $1bn-plus global ad account
It’s strange to see the mighty Apple on the back foot but that seems to be the case in its…
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Spend half an hour at MIPTV with Maurice Levy
As soon as the sun comes out so do the awards/endless talk fests – Cannes isn’t that far away now,…
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Festival of Media top gongs go to Starcom and UM – but do media awards translate into business success?
Media Awards are funny things; effectiveness awards under another name. So a lot depends on the submission of skilful entries.…
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