Finance
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WPP strikes exclusive deal with digital research firm eMarketer to provide ‘killer app’ for pitches
The key to success in the agency business is winning pitches, no matter how big or small you are. And…
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New IPA report says marketers are failing to respond to needs of UK’s rapidly-growing ethnic population.
Blimey, don’t tell UKIP’s Nigel Farage about this. Britain’s ethnic ‘minorities’ are growing so rapidly that they won’t be that…
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Burger King changes tack again – now it’s going global
Here’s a big opportunity for an agency with more optimism than sense – Burger King is hunting a global ad…
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More strife at Tesco leaves CEO Clarke out on his own
It really doesn’t get any better at Tesco – the supermarket giant is set to reveal another whopping fall in…
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IPG’s Roth leaves the door open to a bid from WPP
In a recent interview with India’s exchange4media Interpublic CEO Michael declined a clear opportunity to close the door on an…
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What’s in a brand name? Billions of dollars if it happens to include a rather famous Apple
What do apples and goldfish have in common? Big money. I went to the Royal Albert Hall (London) last night…
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IPC calls time on Nuts and its big-boobed lovelies
Here’s some tragic news: UK magazine giant IPC is to close Nuts, its ‘lad’s mag,’ shortly after ‘celebrating’ its tenth…
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Paul Simons: why Virgin’s global advertising review puts 20 years of brand-building at risk
What lies behind the Virgin Atlantic creative review? Virgin Atlantic have announced they’re going to conduct a global creative review…
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US boss Peter Sherman in shock exit from JWT – is Omnicom still a nicer place to work than WPP?
I see that Peter Sherman (left), recently promoted to North America boss of JWT after just a few months as…
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