Finance
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Where’s the missing ANA report into dodgy media?
Where exactly is the US Association of National Advertisers report into undisclosed media rebates and other allegedly murky media agency…
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WFA outlines new tactics to beat ad fraud
The World Federation of Advertisers (WFA) has issued its first guidelines to help marketers reduce their exposure to ad fraud,…
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FEPE Congress highlights vexed role of creativity in a media world driven by ad tech
We all know – or think we know – that tech is taking over the ad world although not that…
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Tom Denford and David Indo from ID Comms: first ANA findings make media a C-suite concern
On this week’s #MediaSnack Tom and David review The Wall Street Journal’s report that the hotly anticipated report by the…
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Out of home industry challenges media buyers in a post-online world
To Barcelona for the FEPE International Congress, a line-up of the world’s top out of home media owners, agencies, technology…
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Tom Goodwin of Havas : welcome to the wonderful digital future of outdoor media
For an industry that talks a lot about change and is surrounded by change, advertising hasn’t really changed that much.…
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Richard Warren quits Lowe after Mullen merger
You change the owners and you change the people. My colleague Paul Simons has commented today on the many changes…
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Paul Simons: has precious BBH DNA left the building?
The departures from BBH have all the hallmarks of an advertising agency ‘under new management’. It happens most of the…
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Tom Denford from ID Comms: is this the UK’s coolest media agency?
On this week’s #MediaSnack Tom chats with Jenny Biggam, co-founder of The7Stars, the UK’s leading independent media agency. Tom and…
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