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Tom Denford and David Indo from ID Comms: first ANA findings make media a C-suite concern

On this week’s #MediaSnack Tom and David review The Wall Street Journal’s report that the hotly anticipated report by the ANA into US media rebate practice will be published “imminently”.

They discuss the likely fall out and the implications of the report for US media directors, who should be preparing to communicate a clear plan of action internally. All should be seeking a mandate from their boards to develop a strategic view on how to apply better governance to media investments in the future.

Next, Tom reviews the Media360 conference, which touched on many of the same themes, notably media transparency, media agency business models and the so-called “Talent Tsunami.”

One of the highlights of the conference was a panel which debated the pros and cons of splitting media planning duties from media buying scope. Marc Zander from Mars highlighted how making this move globally had given the company greater transparency.

Finally, the ID Comms Media Talent survey closes today so please take five minutes to complete it if you haven’t done so already.

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