Finance
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GroupM’s Rob Norman castigates ANA for undervaluing agency ‘media investment’
GroupM Worldwide chief digital officer Rob Norman (below) has entered the lists following the publication of the US Association of…
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A tale of two business knights: the Sorrell and Green approaches to a disrupted business world
It may be some comfort to WPP boss Sir Martin Sorrell that he’s been replaced as many people’s business baddie…
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Publicis merges Leo Burnett and DigitasLBi in Detroit to shore up General Motors
General Motors now has two bespoke agencies in the US: Publicis Groupe’s Leo Burnett and DigitasLBi are merging in Detroit…
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Microsoft tries to wrap up B2B marketing software with $26bn LinkedIn buy
Microsoft has bought LinkedIn, the business social network, for a whopping $26.2bn, about half as much again as any one…
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Greg Paull of R3: what the ANA report really tells us about concealed media rebates
FIFTY WAYS TO READ YOUR REBATE It always seemed like an urban myth – this idea that Eskimos might have…
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Tom Denford from ID Comms: #RebateGate, ad fraud and talent – The WFA view
In this week’s #MediaSnack Tom Denford is joined by Matt Green, senior manager media and digital marketing at the World…
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WPP boss Sorrell’s £70m pay may rile clients already upset about alleged media rebates
WPP boss Sir Martin Sorrell faces his shareholders today, some of whom will be more than a little pissed at…
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ID Comms’ Tom Denford and David Indo: #RebateGate – how should marketers react to the ANA report?
In today’s special episode of #MediaSnack, Tom and David examine the ANA’s long-awaited report into media rebate practice in the…
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ANA’s big media investigation into rebates fails to tell us anything we didn’t know already
The US Association of National Advertisers – the body representing the biggest clients – has released the first part of…
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