Finance
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Majid Bahi: how the creator economy is reshaping advertising strategy and budgets
Could social influencers end up transforming the creative advertising industry, becoming a primary source of brand’s creative marketing output? Sounds…
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IPG’s McCann wins Ferrero as parent grapples with low growth
Interpublic’s McCann Worldgroup has won Ferrero’s Kinder and Tic Tac creative accounts in Europe, Asia-Pacific, the Middle East and Africa…
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UK adspend hits record £9.2bn in Q1 2024
The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3% to £9.2bn during the first three months of…
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Dan Moseley: can’t we just be friends? Why creative and media agencies need a neutral space
Over the past thirty years, creative and media agencies have increasingly diverged, leading to industry-wide debates about effective, future-proofed business…
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Informa buys Cannes Lions owner Ascential for £1.2bn
Here’s something to bring a wry smile to the anguished features of the CFO as he (or she) wades disbelievingly…
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Jung von Matt London targets geeks with NERD
New London entrant Jung von Matt is targeting “fandom communities, nerds and geek culture” with the London launch of specialist…
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IPA Bellwether shows further evidence of gradual recovery
New British PM Keir Starmer and his Labour government may have got lucky in more ways than expected with the…
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Publicis edges ahead of Omnicom in ad holding company fast-track race
Publicis has narrowly edged ahead of Omnicom in Q2 2024 with organic growth of 5.6% (Omnicom registered 5.2%) and ahead…
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WPP makes big leadership change at troubled media giant GroupM
It’s been obvious for a while now that WPP’s once-all conquering GroupM media empire has been struggling and now global…
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