Finance
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From the MAA Archive: Publicis Groupe and Omnicom in $35bn merger
Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here…
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From the MAA Archive: Sorrell out as he quits WPP ahead of investigation findings
The biggest event in adland over the past few years was undoubtedly the ousting of WPP founder and long-serving CEO…
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Publicis ends 2021 on high note as Starcom scoops McDonald’s US media from Omnicom
Starcom has capped a stellar 2021 for Publicis Media in the US by winning McDonald’s from Omnicom’s OMD. OMD has…
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2021’s stand-out performers: MAA agencies, advertiser and ad holding company of the year
2021 was a surprisingly good year for the ad holding companies, boards and shareholders anyway, as advertising bounced back from…
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Microsoft to buy AT&T’s Xandr to boost ad tech offer
Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T…
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Fiona Foy: trust, yes, but verify too in media agency deals
Five years ago, the ANA highlighted the lack of transparency in the media and advertising supply chain in their ground-breaking…
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Talon CEO Barry Cupples: how technology has created a new world of Out of Home
“Can Out of Home be more than a support medium for a major advertiser’s global campaign? Be more of a…
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Wavemaker wins Merlin Entertainments media
WPP media agency Wavemaker has won Merlin Entertainments’ UK-wide media, the first time Merlin has consolidated its media spend across…
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Top Publicis duo Levy and Sadoun work their world – from King Kong to Easy Rider
‘Work your world’ is Publicis’ latest Marcel-induced mantra, inviting staff to work anywhere in the Publicis empire for six weeks.…
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