Creative
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Post-pandemic creativity: Can Marriott make us travel?
Travel, obviously, is a nightmare with no guarantee the wretched Delta variant of Covid will allow even some of the…
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MediaCom’s Lindsey Jordan: can artficial intelligence make marketing more human?
AI is now an integral part of our lives and as a society awash with data, we rely on AI…
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Virgin Red loyalty scheme aims high, lifted by red balloons
Virgin Red appointed agencies Truant, Glow London and Bountiful Cow earlier this year to create a new campaign for its…
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Cannes Lions: creativity back at the top of the agenda but there’s still work to do
So who was the most creative agency at Cannes? We now know that don’t we: the UK’s AMV BBDO with…
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Graham Fink launches online course FinkDifferent for creatives everywhere
Garlanded creative Graham Fink, a regular and welcome contributor to MAA, is launching FinkDifferent, an online course in creativity consisting…
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WPP regains Cannes Lions Holding Company of the Year title in a year when awards flowed and rosé didn’t
In the final clutch of awards from Cannes Lions, Holding Company of the Year for 2020/21 went to WPP, which…
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Government fast food ad ban causes ‘dismay’ for industry
The government is set to push ahead with a ban on HFSS advertising, which will disappear altogether from online platforms…
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Mother turns the Dorito on its side to ‘Make Your Play’
Doritos is partnering with Dice, a music streaming and ticketing platform, and the Strawberries & Creem festival in Cambridge, as…
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AMV BBDO turns to Saatchi’s Hawkey for revival bid
What do you do with an agency that keeps winning creative awards but losing business? That’s the challenge facing Sam…
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