Creative
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Barry Cupples of Talon: Out of Home states its case at virtual Cannes 2021
There were a few clear themes present at the virtual Cannes advertising festival this year reflecting not just digital transformation…
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MAA blasts from the past: funny Cannes Lions winners
Much chatter that the Cannes Lions winners didn’t include much humour – although humour (particularly the Anglo-Saxon variety) has usually…
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Reed Smith: the future of advertising – is it the metaverse?
By Stacy Marcus and Deborah Bessner. The metaverse presents tremendous opportunities for brand and advertising growth, with brands ranging from…
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BBC Creative goes all out in Tokyo 2020 Olympics trailer
This BBC trailer for the Tokyo Olympics is bursting with anticipation and buzz, and depicts a city ready to welcome…
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New Commercials Arts muscles in on Sainsbury’s with summer beauty campaign
New Commercial Arts, the agency set up by adam&eve founders James Murphy and David Golding, has muscled in on more…
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Ronaldo scores $1.6m per Instagram post says Hopper
Do you remember when Alan Sugar described high-earning footballers as Carlos Kickaball? Well the world’s leading Carlos Kickaball, Cristiano Ronaldo…
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Ed Cox of Yonder Media: the multi-channel way to score media goals at the Euros
As the Euros enter the final stages with its customary drama, the advertising industry is very much along for the…
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Brothers & Sisters and The Mill pull together top team to highlight Grenfell tragedy
Some of Soho’s finest, marshalled by agency Brothers & Sisters, are coming together with Nike and Kit Locker to raise…
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Why Nike’s ‘land of new football’ could be an own goal
Sport used to be called ‘war by other means.’ These days, we’re continually told, it’s a way of making the…
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