Creative
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Screwfix is ‘the choice of champions’ in Chime360 campaign
We all feel a little bit heroic when we’ve fixed something, which is why this campaign by Chime360 gets away…
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Anomaly delivers again, this time for Diet Coke
It’s business as usual it seems for Coca-Cola these days (which not everybody’s happy with) but it’s nice to see…
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Ukraine: please support our MAA/Red Cross appeal
Most of us are showing our support for the relief and humanitarian efforts in Ukraine although some of the ad…
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The Ipcress File showcases the best and worst of advertising
ITV’s The Ipcress File is becoming a showcase for advertisers although as the series introduces yet more labyrinthine variations on…
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Publicis Groupe appoints an Italian as new CCO for France
Publicis Groupe France has appointed Marco Venturelli as chief creative officer, taking responsibility for agencies including Publicis Conseil, Marcel, Leo…
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Bumble bumbles into the “romance gap”
Dating app Bumble is taking a rather less traditional view of getting together than Irn Bru, urging women to “drop…
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MAA Ad of the Week: Elvie’s ‘smart tech for smart bodies’ by ever-youthful Mother
“Femtech” may be something you might think the world could do without – do we have to have tech with…
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More not-so-private parts: SAXX and Pubes for the Planet
We’ve already had The Vagina Museum this week, now we have SAXX underwear with actress Nina Bergman (courtesy of agency…
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Sir Frank Lowe promoted to creative director
Sir Frank Lowe used to bestride the creative floor (often decked out in a cricket sweater) at, first, Collett Dickenson…
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