Creative
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MAA Ad of the Week: Educating Yorkshire from 4Creative
There’s Yorkshire everything on Britain’s airwaves at the moment: vets, auction houses, even glamorous shepherdesses. God’s own county’s schools are…
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MSQ and S4 Capital deal is off – for now anyway
Oh well, it was fun while it lasted (briefly.) Marketing group MSQ has firmly ruled out a merger with Sir…
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Cannes Lions reveals keys to Creative Effectiveness
Cannes Lions has revealed what it sees as the keys to creative results based on a WARC analysis of this…
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Sky Bet and Puma enter the great Premier League ad stakes
The UK Premier League is (almost) upon us and it’s become a big ad event too, just like the NFL…
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AI knows no frontiers – but will we go there?
When you can do anything does it lose its impact because we know it’s not real? It’s AI’s a growing…
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Joan wins Ann Summers
There’s a certain symmetry to Ann Summers appointing Joan to its creative account, female-focussed (staff-wise anyway) Joan arriving in the…
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Melanie Blood: How DOOH is transforming the way brands connect with people in public spaces
1/ Experiential is one of the strongest growth areas in marketing. What is the role of Digital Out of Home…
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System1 picks summer of sport ad winners
Sports ads have been all over the place in the UK this summer, with women’s football, notably the Lionesses win…
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S4 Capital and MSQ explore surprise tie-up
Everybody’s looking for deals among the embattled ad holding companies – WPP is top of the list – but out…
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