Creative
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Virgin Active is fit for everyone in “It all counts” campaign
BigSmall, the agency founded by former WCRS (now House 337) CEO Matt Edwards, has won a place on the Virgin…
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Is the Qatar world cup a sponsor’s dream or nightmare? Coke is first up
The increasingly controversial FIFA World Cup in November is hoving into view and Coca-Cola, a main sponsor since 1978, is…
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Le Truc puts guest excesses on show in Four Seasons ‘Luxury is our love language’ campaign
Publicis’ Le Truc has mined the most outrageous true stories of spoilt guests in a new campaign for Four Seasons…
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The&Partnership Manchester wins TransPennine Express and launches ‘On track to better’ campaign
Railways are a challenging business, but The&Partnership Manchester makes the TransPennine upgrade look effortless in the agency’s first work since…
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WPP adds to ecommerce repertoire with Newcraft
WPP is sticking to its ecommerce strategy, buying Netherland’s based 155-stromg ecommerce consultancy Newcraft, despite its share price (along with…
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Serena Williams stars for Gatorade – more balls please
Serena Williams is leaving the stage after the US Open, hoping for a record-breaking further Grand Slam. Gatorade, a Williams…
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Churchill leaps into uncharted territory with Saatchi
Saatchi & Saatchi now has the Churchill insurance business and, while the old mutt still makes an appearance, it’s time…
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London creatives protest fossil fuel clients
A network of creatives called Glimpse is campaigning against agency fossil fuel advertising by, inter alia, handing out a pamphlet…
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Cadbury teaches us how to ‘sign with fingers’ for Dairy Milk
This is the way to do purpose: find a cause that fits the brand, and make it fun. VCCP’s “Sign…
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