Creative
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House 337 unveil’s new line-up for owner Next 15’s “collective” model
House 337 received a somewhat sceptical response when the Next 15-owned combo of Engine Creative and fashion agency ODD announced…
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AA reviews flagship account from adam&eveDDB
The UK’s AA (Automobile Association as was) is reviewing its account at adam&eveDDB after eight years. A&E is reportedly not…
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Harbour Collective signs CRM partner Flourish
12-strong brand communications collective Harbour has signed new member Flourish as its dedicated CRM agency. Flourish’s clients have included Samsung,…
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The narrow confines of today’s creative work: Tesco Mobile and Wrigleys
These days we all seem to have do more (or the same) with less and it’s ever true of advertisers.…
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Nike pays tribute to Serena Williams as she bows out in style
Wieden + Kennedy Portland and Nike have crafted a fitting tribute to Serena Williams, which was pushed out on social…
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New Commercial Arts grows Sainsbury’s brief with Tu
UK supermarkets have a big fight on their hands as the cost of living peaks (we hope) with massive energy…
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MAA Ad of the Week: Gucci’s homage to Kubrick
We sometimes praise ads here for being “pleasingly bonkers.” Gucci has made a massive business from just that and never…
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Dentsu International hands out £13.5m to leader – but is obvious candidate CEO Clark on her way?
Somebody was doing pretty well at Dentsu International – presumably CEO Wendy Clark although there are other candidates, Merkle execs…
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Why your donations are important to a free MAA
Many thanks to the many readers – including companies – who have supported MAA over the past two years via…
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